Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

Systems Conversation with Joshua Jahani, Owner, Jahani and Associates

The narrow definition of intangible assets by regulators and investors causes innovative companies to be consistently undervalued. This undervaluation exacerbates the difficulty innovators have when aligning their competitive advantages such as: operational efficiencies, competitive business combinations, and cutting-edge technology with the business needs of a market. Systems engineering represents a powerful framework for solving this problem.